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The new Tentation® advertising campaign

Ever more tempting Tentation^® !

Club Tentation^® was one of the stars of the fresh fruit counter in the previous campaign. In the 2011/2012 season, Club Tentation^® will be seeking to consolidate its star apple's upmarket, chic image through a new promotional campaign directed at the general public.

A "new" image, but largely based on the previous campaign image. No upsetting the apple cart ! A new, easy-to-read, refined colour code, clear, lean designs, and a suggestive message. Using a threefold approach and a play on words, the new Tentation^® campaign will get its message across loud and clear: "Eternal temptation", "Irresistible temptation" and "Lasting temptation"…

The new Tentation^® image will be displayed on the whole range of promotional in-store media (mobiles, recipe cards, wobblers, shelf-talkers, banners, etc.) and will stand out even better than before, enabling buyers to easily identify its elegant packaging in sales units and games throughout the season.

The 2011/2012 season is set to tempt the customer with a "new" and even more enticing Tentation^® !

Club Tentation ® Pépinière Delbard, Malicorne 03600 Commentry (France) +33(0)4 68 55 81 18
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Conception / Design : MARTI CONSEIL BLUE ICE
Engineering / hosting : Square Partners S.A.